The conference by Antonella Broglia, “State of the world through 20 books” has been an explanatory example about how a global and integrated vision of the state of the world, it means: society, economy, technology, people, internet…, can allow us to innovate.
Innovate in a technological level, but involving and taking into account other complementary levels of innovation, like social innovation, among others.
This vision about the concept of Innovation also allows us to differentiate and strategically use both “evolutionary innovations” (continuous or dynamic evolutionary innovation) that are brought about by many incremental advances in technology or processes and “revolutionary innovations” (also called discontinuous innovations) which are often disruptive and new.
To know more details:
Antonella selected especially for this First Learning camp 20 books. This bibliography, that has been shared with all the people and stakeholders involved, shows really interesting essays, collections of opinion articles, comparative studies, by authors from all over the world… that are able to show and explain the current situation on a global scale about the technology and societal next challenges.
You can find all this references in: goo.gl/pjTZli
1Antonella Broglia, born in Italy, a lawyer that never exercised as such, she has been working in marketing and advertising for 30 years. Antonella Broglia has travelled and worked in 5 continents. She spent 30 years in the advertising and marketing industry and was the CEO of Saatchi & Saatchi in Spain from 1999 to 2006, and member of the European board. Today she is a consultant in innovation and new technologies as well as ambassador of the American Foundation of Social Entrepreneurs, Ashoka; organizer of TEDxMadrid and speaks at different TEDx events. In 2006, Antonella started a collaboration with the famous Barcelona think tank Infonomía. Here, she studies the impact of technology and scientific discoveries in business and communications, and helps blue chip companies to develop their innovation strategies.
