The implementation of “greenhouse friendly tourism offers” in the region for strengthening of flexible and conventional public transport and raising awareness of the existing supply for sustainable transport is also part of the last mile action plan: The aim is to make existing (fixed and flexible) services visible, understandable and integrated into tourism and to provide competent information about regional mobility offers to residents and guests through tailored mobility training courses for contact persons in municipalities and in tourism sector. Since the end of 2019, a focus group has been working on the development of contents for the tourism mobility trainings, new brochures for existing mobility offers in tourism and other marketing activities to promote the flexible mobility services in the tourism region. Several fruitful workshops with representatives of the Tourism Organisation and tourism enterprises have been successfully completed. Thanks to LAST MILE, tourism mobility management in East Tyrol will be further expanded and is focusing on “soft measures”.
