In the end of May, the ITHACA project shared experiences on how to engage followers and tips tricks for general Twitter use, at a set of Interreg Europe seminars in Barcelona, Spain.
The Interreg Europe Joint secretariat had asked the ITHACA communication representative to do a short presentation, because the ITHACA Twitter profile stands out among the Interreg projects with a high number of followers and high activity.
The main points presented during the presentation were about the importance of community building and using existing communities to engage with your profile on Twitter.
Secondly, the importance of using Twitter, when you have people’s attention upon a subject already that is using Twitter live to update during events, and engaging with the participants of the given event.
In the tips and tricks department, pictures and videos with identifiable motives was one of the main recommendations, pictures with smiling people on them being the main example.
Europe-wide seminar
Lead partners, communication managers and finance managers from 68 projects participated in the Interreg Europe seminars for second call projects in Barcelona between 30 May and 1 June 2017.
172 participants from 23 different countries took part and contributed to the seminars, keen to learn more about the procedures and programme requirements and share experiences with the representatives from other projects.
During the communication part of the seminar, the participants received tips and advice for developing their project pitch, media relations, and online presence. Before wrapping up the day, the participants also exchanged views with each other on communication topics during a world café session.
Update 13 October 2017: 275 followers.
